The Ultimate Honest Adbrite Review.

Owning a  “Adsense-not-worthy” website, I was forced to advertise with another alternative. After a long search, I managed to find Adbrite, it let me put their advertisements on my websites, and I was happy.  But that was just the beginning of the story.

Adbrite started originally in 2002 under the name of Marketbanker.com. It claimed itself adbrite.com in 2004. After this time of battling other competitors (by acquiring a large amount from investment firms), it became the 6^th largest ad server (2008).  As you can see, they are not doing badly:

Adbrite lets you choose a couple of different styles of advertising:

There is the header image, which is standard 728x90px image that most networks advertise with. The full page and inline advertisement and which you choose to use. The full page function lets you choose what rate should a visitor see a full page advertisement; once ever couple of page views and how many hours later. The inline advertisement displays an underlined link in your content and when a user clicks on it, it will count as PPC (but pays less). But let me tell you, the inline and full page advertisement made a huge difference in the amount of clicks I was getting. I managed to get four times the amount of clicks a day with the inline and full-page advertising.

Another great feature is the Adbrite and other advertiser interchange that Adbrite offers. In other words, you can use a function that Adbrite offers called “Reverse Pricing” which lets Adbrite only display Ads on your website if they make you more money per Ad then their competitor (Google Adsense). They will let your website rotate to Google Adsense Ads if the PPC is lower for Adbrite. It’s a win-win situation.

This works because it does not affect the Google Adsense policy statement as you can see from their Program Policies.

Google adsense program policy does not permit Google ads to be published 
on the same web page as other contextually-targeted ads. More broadly, our 
policy does not permit Google ads to be displayed on the same website as 
ads that mimic or attempt to be associated with Google ads. According to 
these program policies, adbrite may be displayed on the same page as 
Google ads on your site. Please keep in mind that adsense publishers are 
responsible for ensuring that these ads do not mimic ads served through 
Google adsense. Additionally, we do allow affiliate or limited-text links.

Back to my story, I ran their advertisements on my website, gathering about 6.8 clicks a day (should have been more but this was before I used inline advertising). That is far less than the clicks I got on another website with Google Adsense on it, even though I received less page views on the Google Adsense website. *The Website that I own is not profit, it only places Ads to pay for host* As you can see here:

As you can see from the image, I got well over 41000 page views but only 204 clicks. Hmm… Very strange, right? Well, that is because if you let Adbrite decide which Ads to run on your website you get non-targeted content, content such as this:

And

But, my website had nothing to do with any of these advertisements, even though I set the keywords correctly. That is why I had to cancel Adbrite auto-accepting advertisement and had to manually submit which advertisements I wish to have on my website. At this moment, I am making a bit more per day. But still not enough which the amount of page views that I am receiving. Each Ad does not pay as well as what I should be getting with Google Adsense. Too bad it won’t allow my type of website in their program.